As
Stewart Copeland so eloquently put it, "Growing up, you
don't get laid a lot playing jazz."
By Don Zulaica
Sure, a lot of guys get into
rock n' roll to get girls, but how many guys get into porn
to be a rock n' roller? 26-year-old Matt Zane, Gen-X pornographer
and son of a porn mogul, Chuck Zane, is perhaps the only
one. You might know him for the Porn to Rock spots
on MTV, or the Backstage Sluts and Loud Times
video magazines, which feature frothy interviews with Fred
Durst, Korn, Papa Roach, Eve 6 and The Genitorturers. Maybe
(but probably not) you're familiar with his band, Society
1, which is essentially the reason for everything else.
Truly, he did the nookie for it all--to be a rock star.
Whether being a porn impresario
throwing an orgy, or a Society 1 rocker on the road with
Orgy (the band), interviewing groups for his videos, or
founding a label (Inzane Records) to promote his own group,
Matt Zane is one thing for sure: driven. He's also beyond
eager to talk about all of his projects like any fearless
self-promoter.
Exotic: When did you come out to California?
Zane: My father moved
here about a year before I moved out, in '90 or '91, because
he was getting his pornography distribution company together.
All pornography is basically based out here in LA, the San
Fer
nando Valley. I was in high
school. All my friends were going to college, and I didn't
have any plans because I didn't get to graduate from high
school--I didn't have good enough grades.
And I figured I wanted to
be a musician, and The Doors movie came out in
1992. You know, the Sunset Strip and the whole bit. And
I thought if my friends were going away to college, I'm
going to go to LA because my father's living out there.
So I hopped in my car and moved in with my dad in LA.
He had a big house out here and gave me a room. I hadn't
lived with him for like 10-12 years, but he let me stay,
and that's how it all started.
Exotic: Did he wean
you into the porn business right away?
Zane: Well, not actually.
I thought that because of all the bands that got signed
out here in the late '80s, that they were just handing
out record deals. So I moved out here and told my dad
that I was going to get in a band and play down on the
Sunset Strip and get a record deal. And he said, "Well
you just can't do that. You have to do something. So you're
going to get a job and you're going to go to school or
something." So I went to MIT, the Musician's Institute.
Exotic: Playing what?
Zane: I went there
for guitar, but I also play some keyboards and I program.
Guitar was the first instrument I started playing, when
I was 13. So I worked on the weekends, and went to MIT,
and started getting into bands. The first three months
I was out here, I immediately started playing the Strip.
Exotic: So how did
the porn connections come about?
Zane: Well I was
doing what I was just talking about from '92 to '97.
I got in a band and played, and never got anywhere with
it. Playing coffeehouses, the Whiskey, the Troubadour,
everywhere. But nothing came about. And as I got a little
older, my father kicked me out of the house, so I had
to go get a place to live.
I wound up basically being
a typical starving musician living in the ghetto. I
was living in the bowels of Reseda, with rats climbing
underneath my house. Cockroaches everywhere. I didn't
even own a refrigerator, a television, there was plastic
over the windows. I was living like a fucking bum.
And my father came over
to the house one day, because I'd been out of his house
for over a year, and he wanted to see what was up. And
he saw that I was taking the music thing so seriously.
He never really understood because we didn't really
grow up together--my parents were divorced. He felt
bad that I was living like such an animal.
And he said, "Look, why
don't I hook you up with someone that can teach you
how to direct porn movies, and you can go to work for
yourself. I'll buy your movies to begin with and then
you can in turn sell porno movies to other companies,
and this way you don't have to live like an animal and
you can still do your music thing." And I said, 'Yeah,
sure. Sounds great.'
So I hooked up with this
guy, and learned how to do movies for a couple of weeks.
My dad gave me my first chunk of money and helped me
set up my production company and said, "All right, do
it." And the rest is history.
Exotic:
And then this kind of led back into music...
Zane: Porn was
a catalyst, a big springboard into a lot of other
things. Basically when I got in it, I realized very
early on that the porn industry is really lame, and
it really needed a facelift. I was the youngest kid
in the business at the time, and I said, 'I'm going
to make something called Gen-X porn,' and it bled
into this whole rock and porn thing.
But basically what I wanted
to do was take the younger generation and bring it
to adult film making to give it kind of a breath of
fresh air. At the time, when I did it, I got really
ridiculed and lambasted for it in the porn press.
Everybody just thought I was a big joke, and that
I was going to go away, and it was going to totally
fall on its face.
Exotic: And now
it springboards you back into the music industry,
and with videos like Backstage Pass and Loud
Times. When did you start seeing the crossover
happening? Did bands start approaching you at some
point?
Zane: No, not at
all. It wasn't anything like that. To make a long
story short, first I needed to make something that
was cool. I hosted these parties called "House of
Flesh" where I'd throw these huge parties with live
orgies, and then I went out and hired a bunch of underground
electronic musicians to start putting soundtracks
on the pornos. Then I started getting clothing sponsors,
and then I started throwing parties in clubs. Then
some of the pornos that I did I started adding the
elements of the music and the younger cast members
and actual extras in actions sequences and so on and
so forth. Doing things like trying to rip off Quentin
Tarantino at the time, to make it more appealing for
people to watch. And after that happened we said,
"All right, now we're going to try and do the crossover.
Now we've got something to try to pull these music
guys in with." So what we'd do is we'd take a box
of my pornos and go to rock shows and try to get backstage
and start talking to these people. We'd give them
a lot of pornos, we'd hook them up and allow them
to come down to sets, we'd bring porn girls down with
us, and we'd say, "Hey, give us an interview. Tell
us about some backstage experiences." And that's how
the Backstage and Loud Times videos
all started, like back in '96.
Backstage Sluts
came first, because it was directly related to the
porn. In the beginning, it was really hard to get
the rock guys involved because nobody knew who I
was. It was like, "Who are you? What is this for?
What the fuck are you talking about?" It was a big
fucking joke at first. You could see it in the early
movies--Fred Durst with the big wig on. Then we
edited out all the sex and released them Backstage
Pass 1 and 2 so we could have a mainstream
distributor. And that's when things really started
to take off. So then we could re-approach all the
guys that were in the Backstage videos and
start the Loud Times videos. Now Loud
Times is a viable video magazine, so all the
promotional people for these bands are calling us
to get bands involved.
Exotic:
Do the full-on porn Backstage videos
do better than the edited versions?
Zane: The edited
versions do better because it's harder to get
porn than you think. You can't just walk into
a porn store and ask for Backstage Sluts, because
distributors in the porno world don't understand
why people would want this title. They ask me,
"Why am I getting so many orders for this title?"
And I tell them, 'Well, have you turned on your
television set in the last six months?'
Exotic: It's
so funny, all the guys who get in a band to get
girls or involved with porn, and you've gotten
into porn to help propel the band.
Zane: You
know, Kid Rock said, when someone tells him, "I'm
into this for the music," Kid says, "Yeah, why
are you really doing this? We're all musicians,
we're all in it for the music. You really did
it for the money and the chicks."
And you know, I'm
one of the guys who really isn't doing it for
the money and the chicks. Because if that was
the case...man, I've had more chicks than 90%
of all rock stars, and I have more money than
most of them, too. I didn't do it for that. I
do it for the music, and I can honestly say that.
But I did all the porn and other stuff for the
band; I invested most of what I made into starting
a label for my music.
For more information
check out www.society1.net
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